Stitched Longhorns Mccoy Colt Jersey College 12 Thanks to our Judges!

An extra special thanks to Audible Design, an ad agency in Portland, for evaluating the Final Four round of our case study competition entries.  Leaning on the expertise of industry veterans with a long track record of success to evaluate this round of entries was invaluable.  Their feedback (read the post below for more) provides fantastic context for not only the four teams remaining in our competition, but also the students and teachers following along in their own classrooms. 

Great stuff, thanks guys!

Championship Round Recap

After receiving over 100 entries for Sports Career Consulting’s inaugural “SportsBiz Madness” high school case study competition, we finally crown a champion…

The case we distributed for the championship round challenged students from an event marketing perspective.  Teams were required to create an event (like a Tough Mudder or a “Superhero 5K”) and develop a marketing strategy to support the race.  We were excited to see what our championship teams came up with and they did not disappoint!

Both submissions were very well done and we had a lot of fun reviewing each of them. We felt like there was a lot of thought and creativity put into each, and were impressed with the level of marketing fundamentals that were demonstrated with each submission. It is always a tough decision to decide on a winner, and the finalists certainly made it difficult to determine a champ…

Montgomery County HS (Missouri):

Leading off the competition, we dove into the proposal from the Madison Lakers (Montgomery County HS). Their concept of a Tough Mudder style obstacle race combined with an adult version that included “Minute-To-Win-It games” seems like it would provide a fun way to get people and families outside and enjoying all that K.C. has to offer.

We appreciated their approach to sponsorships by bringing in local restaurants (Chick-fil-A and Bryant’s BBQ) to feed participants, and identifying Under Armor as a primary sponsor feels like a natural fit. We also appreciated their effort to provide a wide range of activities for participants after the race to help drive more business to the local economy. Really forward thinking there.

Finally, we felt good about their social media strategy utilizing Snap, Insta and FB to help drive awareness and participation with the event (and kudos for putting together a promotional video!). Overall, really nice job with this case study.

Kent Career Technical Center (Michigan):

Next up was the Grand Rapids Sports Commission (Kent CTC) and their idea for a “Bass Dash 5k.” Like the Lakers, they created a race event with a unique twist. GRSC decided they would host a race that ran around the banks of Millenium Park lakes in the pattern of a fish. A participant’s GPS tracking device (or running/activity app) would display the shape of a fish as the race route when they crossed the finish line. Super clever, and an awesome way to bring visibility to the event’s primary sponsor (Cabela’s) while ramping up engagement levels by encourage participants to use their apps.

They also created the option of a “Bass Dash,” allowing contestants in that division to stop and fish for 10 minutes after every 1K of the race for a chance to win a host of other prizes, another great “themed” in-race activation for Cabela’s.

In addition, GRSC did a very nice job of bringing cause related benefits to the event in the way of encouraging disabled event participants to enjoy the fun of fishing with specially designed wheelchairs, pole holders, tackle boxes, etc. as well as providing several children the opportunity to attend an outdoor summer camp they would otherwise not be able to afford.

Team GRSC also provided a very strong social media campaign that leveraged all of their partners, influencers, with a very clear audience they would be targeting, as well as merchandise mock-ups for event branded apparel and accessories to help drive revenue. The inclusion of an ACTUAL, Stitched Longhorns Mccoy Colt Jersey College 12 functioning website with all the event information was icing on the cake.

Stitched Longhorns Mccoy Colt Jersey College 12 And the winner is…

Stitched Longhorns Mccoy Colt Jersey College 12 As mentioned, both of these submissions were strong, smart and strategic and choosing the winner was not easy. Both teams are to be commended for putting their marketing hats on and thinking about how they could plan and organize a community event. Having said that, we felt one team managed to separate themselves with a little more creativity, attention to detail, and communication of marketing strategy. That team is GRSC and the Bass Dash 5K.

Congrats to Mr. Helferich and his students at Kent CTC for winning this year’s “SportsBiz Madness” Case Study Championship!

Congrats to Mr. Helferich’s students at Kent Career Tech Center in Michigan for winning this year’s “SportsBiz Madness” Case Study Championship!

Thanks to our Judges!

An extra special thanks to Audible Design, an ad agency in Portland, for evaluating the Final Four round of our case study competition entries.  Leaning on the expertise of industry veterans with a long track record of success to evaluate this round of entries was invaluable.  Their feedback (read the post below for more) provides fantastic context for not only the four teams remaining in our competition, but also the students and teachers following along in their own classrooms. 

Great stuff, thanks guys!Patch 2014 Jersey white Spartans Max Stitched Bullough Green Rose Bowl College 40

“Final Four” Competition Recap

Stitched Longhorns Mccoy Colt Jersey College 12 After receiving over 100 entries for Sports Career Consulting’s inaugural “SportsBiz Madness” high school case study competition, we are left with just two teams.  The championship round is set.  

In the Final Four round, our competitors were tasked with the development of an advertising campaign for BodyArmor, a sports performance beverage that is quickly gaining ground on Gatorade.  Teams were given a budget and a “rate card” (list of costs associated with each advertising medium), then asked to develop a promotional campaign to promote the brand.

Each of the teams did a fantastic job meeting the evaluation standards for this particular case, demonstrating a clear understanding of sports business concepts like niche markets and distribution.  

The case we distributed for the championship round challenges students from an event marketing perspective.  Our teams will be required to create an event (like a Tough Mudder or a “Superhero 5K”) and develop a marketing strategy to support the race.  We can’t wait to see what they come up with! Continue reading

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FINAL FOUR

As SCC’s case study competition moved into the head-to-head tournament round, remaining teams were asked to create a sponsor activation strategy tied to March Madness for Coca-Cola as they launch a new flavor.

We were really impressed with all of the entries as each team demonstrated a very clear understanding of all the sports business principles outlined in this particular case study. Each team presented a very compelling call to action for fans through social activations, sponsor engagement and advertising campaigns.  Those who advanced, however, did the best job focusing on maximizing the impact of the sponsorship, recognizing the critical role activation plays in the ROI from sponsorship.

While we’re sad to see four more outstanding student groups eliminated from our competition, we are looking forward to seeing what the remaining teams bring to the table in response to our third case study.  The tournament’s next case study challenges students to effectively budget for an advertising campaign.  Stay tuned! Continue reading

Opening Round Recap

We received well over 100 entries from student “teams” participating in this year’s case study competition (more than double the number of entries from our inaugural competition) and we couldn’t be more impressed with the submissions.  Tasked with the development of a promotions plan that would help a new minor league baseball franchise based in Madison, Wisconsin reach a goal of 85% stadium capacity for the season, the student response was incredibly impressive.  Students demonstrated a clear understanding of the important role ticket sales plays in the financial viability of a minor league franchise, and how promotion and fan experience impact the team’s ability to sell.

We had a number of student teams that submitted particularly impressive responses to the first case study.  Unfortunately, only eight could be selected to advance to our “elite eight” round of the competition where the tournament shifts to a “head to head” format.

Of course, selecting just eight teams from our pool of entries was extremely difficult (we are already considering a shift in format next year to begin the competition earlier to allow for a “sweet sixteen” round).  It was very evident that students put forth a lot of effort in creating their responses to the first case study, including a lot of background research on the Madison market, including local businesses and city/community traditions and history.  For example, one team named their franchise the “Madison Flamingos”, a reference to Madison’s “official city bird”, the yard flamingo.  I was born and raised in Madison and didn’t even know that!  We also saw a number of teams incorporating either cheese, cows, capitals (Madison is the capital city of Wisconsin) or popular area lake fish (Walleye, Pike, Muskies etc) into team names, further demonstrating that the students did their homework on the Madison area.

As we evaluated each entry, it was fun to see the creativity behind all of the ideas for promotions, but ultimately we had to select the entries that best met the criteria established in the assigned case study.  One of the most critical elements (in addition to offering creative and unique promotion ideas) was to provide a clear strategic plan for how promotions would help the franchise bottom line, specifically by meeting attendance goals.  Those who communicated the best and most viable strategies were the teams selected to advance to the “Elite Eight” round.

As we look ahead, eight teams will compete head to head for the chance to advance to the SportsBiz Madness Final Four.  The teams were not seeded.  Names were drawn from a hat and added to the bracket accordingly.  We can’t wait to see what the students come up with as a response to the next case study as they are asked to create a fan engagement strategy for a college basketball program during the offseason…
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Another amazing effort from all of our schools in SCC’s national sports marketing fantasy football league this season. Overall, our participating schools (40 different schools representing 17 different states) showed a lot of creativity while demonstrating a great understanding of the sports business principles that provide the foundation of our curriculum programs. It is always rewarding to see how well students can apply some of the fundamental lessons to a project like this…

Congrats again to Kim Radford’s class at Blacksburg High School for winning the fourth annual competition. However, we would also like to recognize a few other classes for a job well done with some individual awards this season… Continue reading

What an amazing finish…without a doubt, this was the most competitive season in the history of Sports Career Consulting’s Fantasy Football sports marketing contest.  We had TEN teams with a legitimate shot at winning the championship heading into the final challenge…what an amazing run, so proud of the effort from ALL of our schools this year!  In fact, a standing ovation is in order for all of this years participants.  Students this year submitted some really amazing responses to our sports marketing challenges all season…such an impressive group of kids, no doubt the result of the efforts of some outstanding sports marketing teachers.  Kudos to all for a great season!

That said, we did have a few standouts, particularly with the final challenge (digital marketing).  Congratulations to Kim Radford’s sports marketing class at Blacksburg High School in Virginia for winning our 4th annual fantasy football sports marketing competition!  The Portland Outlaws’ front office crushed every challenge and seemed to save the best for last with a fantastic response to the final.  Way to go Outlaws!

Also, a really impressive run from Bob Kelly’s class at Waverly HS in New York (Louisville Rebels), ending up in second place.  Both the Outlaws and Rebels will be rewarded with pizza parties to celebrate their accomplishments in this competition.  Congrats to both schools on a job very well done.

Lee Geffert’s class at Richardson HS in Texas (Hawaiian Great Whites) also had a great season, taking third place while Richele Falloon’s and her students at Montgomery County HS in Missouri (Mississippi Mudcats) landed in fourth.  The 2016 champions (Karen Russo’s class from Hinsdale Central HS in Illinois) managed to hold off a late season push from Stephanie Neal’s class at Colleyville HS in Texas for fifth place.  Excellent job from both the Birmingham Bullfrogs front office (Hinsdale Central) and Memphis Soul (Colleyville) all season.

We have a few individual school shout-outs again for the response to challenge #6 and will have some individual school awards to distribute later this week.  Stay tuned! Continue reading

With just one sports marketing challenge remaining (digital marketing) before we crown a champion in our fourth annual sports marketing competition, the standings have been updated as we head into the Thanksgiving Day NFL games.  It is shaping up to be a crazy finish!

One of our favorite things about this competition is seeing not only how well our students grasp fundamental sports business concepts, but the effort, enthusiasm and creativity that goes into each response to our sports marketing challenges.  One of the best challenges for demonstrating that creativity is the ticket sales, promotion and sponsorship challenge…and the students did not disappoint, incorporating elements from three different chapters of our textbook while demonstrating an understanding of the importance of the sales and service function in managing a professional sports franchise.  There were so many unique and fun ideas.  We also loved seeing the mock-ups of actual tickets that their franchise would be distributing to fans…several pretty cool designs this year! Continue reading

Four challenges down, just two to go in our annual fantasy football sports marketing competition and after it looked like a few teams were pulling away, things atop the standings just got a little more crowded.  

Kim Radford’s class at Blacksburg High in Virginia (“Portland Outlaws”) moved into first place, while Richele Fallon’s class at Montgomery County HS in Missouri has shown some resiliency, moving into second place this week after slipping out of the top five last few weeks.  Lee Geffert’s class at Richardson High School in Texas (“Hawaiian Great Whites”) has also been persistent, moving into third place in the standings after several fantastic responses to our sports marketing challenges.  And don’t look now, but the 2016 winner of this competition, Hinsdale Central in Illinois, crept into fourth place…Meanwhile, students at Waverly High School in New York slipped to fifth this week, but something tells us you can’t count them out just yet.  Things are going to get really interesting as we head down the home stretch!

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